This is where the two Spotify Ltd founders, Daniel Ek and Martin Lorentzon, quickly realized that they wanted to continue working together professionally. This takeover also created a deep friendship between the two business partners long before Spotify was founded. Martin Lorentzon, therefore, made the founder an offer and quickly took over the company from Daniel Ek. Daniel Ek founded this company, and it was an ideal fit for TradeDoubler's business model. The Spotify founder later changed the company’s name to TradeDoubler.Īfter Martin Lorentzon built his company TradeDoubler into an internationally successful company with over 100 million USD turnover within a few years, the advertising provider, Advertigo, aroused his interest. In addition, he worked for the search engine AltaVista in Silicon Valley and finally founded the online marketing company, Netstrategy in 1995. Before founding Spotify, he completed various internships (for example, at the car manufacturer Volvo). On the other hand, Martin Lorentzon knew he wanted to pursue a career in technology and studied industrial economics right after school. Daniel Ek later founded the advertising service, Advertigo. If only Google had known!ĭespite this, he stuck to his passion, studied at the Royal Institute of Technology in Stockholm, and then took on various jobs in the IT field. That is why he applied to Google at 16 but was turned down. Daniel Ek discovered his passion for IT and programming languages in his youth long before Spotify was founded. Long before Spotify founders Daniel Ek and Martin Lorentzon developed their business idea for Spotify, both had a keen interest in innovation and information technology. The following article reveals the founders of Spotify, how the business idea came about, and more! When and Where Was Spotify Created? With an impressive 433 million annual users and 188 million paid subscribers in 178 countries, Spotify has become the world's most popular audio streaming service. Today, you can play over 80 million songs and more than two million podcasts via their Spotify streaming service. But everything changed when two founders from Sweden developed an innovative idea that changed the music industry forever. In the past, anyone who wanted to listen to their favorite songs and any new music had to own a huge CD collection or risk being punished as a music pirate.
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